THE BLUE HOLE

GFX MOOD BOARD

THANKS FOR INVITING US TO CONSIDER THE GRAPHICS FOR THE BLUE HOLE
BELOW IS AN INITIAL MOOD BOARD, BUT BASED ON YOUR REACTIONS AND FEEDBACK, WE WOULD KEEP GOING,
EXPLORING PARTICULAR DIRECTIONS UNITL THE GRAPHICS ARE PERFECT FOR THE FILM.

 
 

DIVE DATA / SPORT / COMPETITION
GRAPHICS

OUR APPROACH TO DESIGNING THE DATA THAT REVEALS THE DIVERS’ PERFORMANCES (TIME UNDER, DEPTH/DISTANCE, ETC) WOULD BE QUITE MINIMALIST.
WE THINK THE JOB OF THE GFX IN A FILM LIKE THIS, IS TO LOOK HANDSOME, BUT TO KEEP OUT OF THE WAY, AND NOT COMPLETE WITH THE FILM’S BEAUTIFUL SHOTS.
HAVING SAID THAT, THEY WILL BE CLEAR AND ALWAYS THERE WHEN NEEDED (AT A GLANCE)

THIS WOULD CARRY OVER TO THE COMPETITION LEADERBOARD GRAPHICS THAT SHOW COMPETITOR’S NAMES, COUNTRIES, STANDING, ETC.

HERE ARE AN ARRAY OF MINIMALIST UI (USER INTERFACE) SAMPLES (FOUND, NOT OURS) WHICH WE THINK WOULD WORK WELL FOR THE BLUE HOLE. AN APPROPRIATE WAY TO THINK OF THE DIVE DATA GRAPHICS IS LIKE A MODERN UI. BUT RATHER THAN ON A COMPUTER SCREEN, THIS UI WILL SIT ON THE EDGES OF THE FILM, THERE WHEN NEEDED, BUT OUT OF THE WAY WHEN NOT. YES, THIS IS TRUE FOR MOST SPORTS GRAPHICS, BUT HERE, WE THINK WE CAN TAKE MORE INSPIRATION FROM UI DESIGN, THAN FROM TYPICAL SPORTS GRAPHICS.

 

A MINIMAL APPROACH TO DATA WILL ENSURE THAT THE GRAPHICS ARE CLEAR AND TIMELESS, BUT ALSO MEANS THEY WILL ADAPT WELL TO ALL SORTS OF INFORMATION. SOMETIMES A LEADERBOARD, OTHER TIMES DEPTH, HEART RATE AND TIME.
WE CAN ALSO DEVELOP ICONS THAT SUPPORT THE NUMBERS/INFO, AND THESE COULD BE ANIMATED SO THEY FEEL QUITE MODERN, BUT ALSO PROVIDE A VISUAL SUPPORT TO TEXT, IN SOME CASE REPLACING IT (AN ARROW FOR DEPTH/DISTANCE,
A CLOCK FOR TIME, A HEART BEATING, ETC)

 

THE HOLE/ARCH IS CHALLENGING TO VISUALISE, AS YOU POINT OUT IN THE BRIEFING DOCUMENTS . WE THINK THE BEST APPROACH IS A 2D CROSS-SECTION SUCH AT THIS ROUGH ABOVE. ATTEMPTING TO REPRESENT THE ARCH IN 3D WILL CHALLENGING, BUT WOULD YIELD A STYLE THAT WOULD NOT CARRY OVER TO THE OTHER COMPETITION GRAPHICS THROUGHOUT THE FILM. THEREFORE A CLEAR, 2D APPROACH IS BEST AND MOST VERSATILE.

IN THE CASE OF ALESSIA’S DIVE, WE WOULD SEE A PULSING DOT REPRESENTING HER POSITION AS SHE DIVES DOWN THE FIRST ROPE, THEN AWAY FROM IT TOWARDS THE ARCH, THEN THROUGH, THEN HER DISORIENTATION NOT FINDING THE ROPE NOR STEVE WAITING ON THE OTHER SIDE.

FOR POOL AND OPEN SEA COMPETITIONS, THE SHAPE OF THE GRAPHIC WOULD ADJUST. TALL AND VERTICAL FOR SEA, AND WIDE AND HORIZONTAL FOR POOL, SUCH AS THESE ROUGH DEMOS BELOW SHOW.

 

TITLES, CAPTIONS AND LOWER THIRDS/ASTONS

IN TERMS OF TITLING, AND CAPTIONS, WE WOULD RECOMMEND SOMETHING EQUALLY MINIMAL, BUT READABLE AND APPROPRIATE. TO BE HONEST, THE CURRENT TEMP CAPTIONS IN THE FILM DO ACCOMPLISH THIS, BUT WE WOULD EXPLORE THEM FULLY, FINDING THE RIGHT BALANCE FOR THE FILM. WE THINK SLIGHT VARIATIONS ARE RIGHT FOR EACH TYPE OF CAPTION, TO HELP THE AUDIENCE RECOGNISE THE SHIFTS (IE PLACE NAME V.S. PERSON’S NAME V.S. CAPTION, ETC)

LOWER THIRDS/ASTONS WOULD BE AN INTERESTING MID-POINT BETWEEN THE UI GRAPHICS DESCRIBED ABOVE, AND THE SIMPLEST CAPTIONS, WHEREBY THESE WOULD BE SELF-CONTAINED AND PROVIDE VARIOUS TYPES OF INFO - MORE THAN A SIMPLE CAPTION. BUT OVERALL, THE GOAL WOULD BE A COHESIVE VISUAL/TYPOGRAPHIC SYSTEM THAT WORKS ACROSS THE BOARD, FROM THE “UI” GRAPHICS DESCRIBED ABOVE, TO THE SIMPLEST OF CAPTIONS ELSEWHERE, AND RIGHT THROUGH THE MAIN TITLES.

 

SO THAT’S WHERE WE ARE SO FAR. HOPEFULLY SOME OF THIS FEELS RIGHT.
IF YOU DECIDE TO WORK WITH US, AND ONCE WE HAVE SOME NOTES BACK FROM YOU,
WE’LL PUSH AHEAD, EXPLORING MORE FULLY,.

LOOKING FORWARD TO HEARING FROM YOU.