the ghetto president

TITLE AND GFX DEVELOPMENT

THANKS FOR INVITING US TO CONSIDER THE GRAPHICS FOR THE GHETTO PRESIDENT.
BELOW IS SOME OF OUR INITIAL EXPLORATION, BUT BASED ON YOUR REACTIONS AND FEEDBACK,
WE’LL KEEP GOING IN A PARTICULAR DIRECTION

MAIN TITLE

THIS TITLE DESIGN IS, AS DISCUSSED, INSPIRED BY THE GRAPHICS FROM BOBI’S OWN MOVEMENT.
THE LOOK IS WORN, LIKE A ROUGHLY PRINTED POSTER. THE FIST IS OUR OWN BUT INSPIRED BY THEIRS.

WHILE RED IS THE COLOUR OF THE MOVEMENT, THE LOGO SEEMS TO WORK BEST IN BLACK,
THOUGH I SHOW A VERSION IN RED BELOW. WE ALSO SHOW THE PART ONE ‘SUBTITLE’ .

LYRICS

POSTER TYPE

THIS APPROACH PROPOSES VERY LARGE, BOLD, FULL SCREEN TEXT THAT ALMOST “PRINTS” THE LYRICS
ON TOP OF THE FOOTAGE, LIKE A ROUGHLY PRINTED STREET POSTER.

THIS IS ONLY THE FIRST SECTION OF THE LYRICS, TO DEMONSTRATE THE LOOK.
THE TIMINGS ARE APPROXIMATE HERE, AND WOULD BE VERY PRECISE.
ONE THING TO CONSIDER HERE, IS THE OVERLAP WITH THE TITLES BURNED INTO BOBI’S VIDEO.
IT DOESN’T LOOK GREAT, SO PERHAPS WE CAN CUT AROUND THEM, SO WE DON’T HAVE THE LYRIC
TYPE, AND THAT EXISTING TYPE CONFLICTING WITH EACH OTHER?

THE LYRICS COULD BE HANDLED IN AN EVEN MORE GRAPHICAL WAY, BUT THIS MAY BE GOING TOO FAR (?) OR MAY
COVER UP TOO MUCH OF THE SHOTS UNDERNEATH. THE APPROACH WOULD “STACK” UP THE TORN PAPER, THEN CUT TO THE NEXT SECTION.

THIS TORN PAPER LOOK IS INSPIRED BY THE HISTORY OF COLLAGE, WHICH IS OFTEN MADE UP OF NEWSPAPER OR MAGAZINE TEARS.
FOR SOMEONE LIKE BOBI, A CELEBRITY IN MORE WAYS THAN ONE, THESE VISUAL LANGUAGE SEEMS APPROPRIATE.
THERE ARE A FEW ITEMS FROM OUR COLLAGE ‘MOOD BOARD’ BELOW AS WELL. .

COLLAGE MOOD BOARD

THIS IS A KIND OF MID POINT BETWEEN THE LARGE TYPE AND COLLAGE APPROACHES.

AND THIS IS ANOTHER VARIATION THAT KIND OF ‘STACKS UP; A SERIES OF WORDS, RETAINING A FULL PHRASE, RATHER THAN ONE WORD REPLACING THE NEXT.

SO THAT’S WHERE WE ARE SO FAR. HOPEFULLY SOME OF THESE FEELS RIGHT.
ONCE WE HAVE SOME NOTES BACK FROM YOU, WE’LL PUSH AHEAD IN ONE DIRECTION MORE FULLY, AND START TO REFINE HOW THINGS LOOK.

LOOKING FORWARD TO HEARING FROM YOU.