LOIC GOURMET
LOIC GOURMET IS A TORONTO GASTRO-GRAB-AND-GO BISTRO CREATED BY A CHEF AND PHOTOGRAPHER COUPLE. OUR ROLE WAS TO CRAFT AN IMAGE FOR LOIC THAT STRUCK A MIDDLE GROUND BETWEEN PREMIUM BUT FRIENDLY. FROM THE LOGO, TO SIGNAGE, PRODUCT LABELS AND THE WEBSITE, OUR ROLE WAS BROAD, AND WORKING WITH LOVELY PHOTOGRAPHY (OF COURSE) THE RESULTS ARE AS VISUALLY HANDSOME AS THE FOOD IS DELICIOUS.