LOVE MONDAY
LOGO CONCEPTS
hi kerene, WE’re pleased TO PRESENT you with A RANGE OF CREATIVE OPTIONs FOR THE LOVE MONDAY LOGO. THESE ARE JUST CONCEPTS, NOT FINALS, SO PLEASE CONSIDER THEM ‘IDEAS’ THAT WILL BE REFINED AND DEVELOPED (INCluding colours) ONCE YOU HAVE ONE OR TWO FAVOURITES.
Concept 1
We start withOUT any “heart” elements. This is simply a playful, typographic logo, with colours injected
in unexpected ways that evoke a joy (we hope) that Monday has arrived.
VARIATIONS WITH HEART
Concept 2
Here we introduce a HEART but with AN “M” woven into it, VISUALISING “LOVE + MONDAY” as an icon.
The type is casual, friendly and timeless.
Concept 2B
A This is a variation on the previous approach, but here we let the icon say “LOVE”, without needing to see the word itself.
This is one of those visually playful ideas that the eye can easily read. the domain will of course be ‘love monday’, so that helps confirm the meaning.
CONCEPT 3
Here we FEATURe A SPRAY-PAINTED effect, FOR A MORE EDGY AND UNEXPECTED LOOK, yet WITH A WHIMSICAL PERSONALITY.
conceptually, this suggests that love monday ‘leaves its mark on the viewer’ just as spray paint does on a wall.
VARIATIONS
CONCEPT 4
Here we RETURN TO AN OPTION WITHOUT A HEART. THIS ATTEMPTS TO EVOKE AN ENERGY AND JOY FOR MONDAY’S ARRIVAL, WITH A SUNSHINE EFFECT THAT RADIATES THROUGH THE TYPE.
CONCEPT 5
Here HAVE ANOTHER TYPOGRAPHIC EFFECT, BUT ONE THAT HARKENS BACK TO THE DAYS OF WEEKEND FAIRS.
THE SIGN-PAINTER LOOK IS A NOD TO WEEKENDS, BUT SUGGESTING MONDAYS ARE JUST AS GOOD, IF NOT BETTER.
A VARIATION WITHOUT “EST. 2023” AND “TELEVISION”
CONCEPT 6
Here WE RETURN TO THE HEART, BUT ATTEMPTING TO “HIDE” IT, IF YOU WILL, WITHIN A SIMPLE ICON. AS WITH EARLIER APPROACHES, IT EMBEDS AN “M” AND CONTINUES LINES DOWNWARD TO FORM AN ABSTRACT HEART. THIS TYPE IS SIMPLER, BUT WITH UNIQUE TOUCHES.
CONCEPT 7
THIS IS A TYPOGRAPHIC VARIATION ON PREVIOUS, MULTI-COLOUR APPROACHES, BUT WITH A MORE ECCENTRIC, ABSTRACT TYPEFACE.
It also features a dark background rather than a light background as with the others. That’s not to say that any of
the other options couldn’t also sit on a dark background as well.
SOME OTHER CONCEPTS THAT WE EXPLORED ALONG THE WAY
